In the course of his career Franco has served as an Internet creative director, creative director and senior designer, resulting in a unique set of creative and business management skills. As a visionary in the industry, Franco is known for his focus on brand/image integrity and a strong corporate voice.

As a founder of MediaCircus Interactive Advertising, he transformed the top brands and companies online for Case, Wachovia Bank, Avon, Coca Cola and more. During his years as a creative director at Integrated Marketing Group, Franco directed the design for product promotions, event marketing, advertising and product-line packaging for clients such as FujiFilm/USA, Lever Brothers, Tropicana Inc., Cadbury and Kraft/General Foods.

As a senior designer at Desola Group, Franco provided clients with design solutions, including brand identity, corporate identity, annual reports, package and product prototype development and signage systems for clients such as Merrill Lynch, Post and General Mills.