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New York City (December 5, 1997) -- Black Hammer Productions, Inc. has
created an interactive medical simulation -- called the Ultra Challenge -- to
demonstrate the impact of a medical advance that improves the clarity of ultrasound
images. The simulation was presented as an interactive kiosk at the Congress
of the World Federation for Ultrasound in Medicine and Biology, in Buenos Aries,
Argentina. With the use of virtual patients, the simulation shows radiologists
and cardiologists how they can increase their diagnostic confidence when using
the new product.
The Ultra Challenge was developed to support an upcoming innovation in
ultrasound imaging. The interactive kiosk invites a physician to diagnose
virtual patients based on authentic case histories presented within an engaging
interface. For each case, the physician is asked to make a diagnosis after
performing a simulated ultrasound exam. After the initial diagnosis, the physician
is prompted to inject a contrast agent, and then asked to diagnose the patient
a second time after viewing ultrasound images enhanced by the contrast agent.
Both the ultrasound examinations and the injection of the contrast agent are
simulated using a custom interface that connects a rigged ultrasound transducer
and a mannequin. After each diagnosis, the physician is asked to estimate his or
her level of confidence. All user interactions with the kiosk are compiled into
a database for later tracking and analysis.
Black Hammer created and directed all of the elements necessary to make the
simulation an entertaining and enriching promotional tool, demonstrating the
Company's capabilities in in-house interface design, graphic design, 2D and 3D
animation, copywriting, sound effects, music, engineering, programming, and
circuit construction. Although the kiosk was programmed in both English and
Spanish, Black Hammer developed and delivered the simulation within a short time
schedule.
Black Hammer Productions, Inc. was founded by Mathew Schlanger and Andrew
Hunt, who were featured among New York Magazine's "Cyber 60" as leading interactive
developers. Black Hammer designs, develops and produces multimedia products,
including websites, commercial and corporate CD-ROMs, Shockwave games and
interactive kiosks. The Company has produced award-winning games and educational
CD-ROMs for Scholastic New Media, Prentice Hall, Simon and Shuster, and WNET.
For the Internet, Black Hammer has created Shockwave games for the Showtime
Network and General Mills, as well as multiple websites for Thomas Publishing.
In addition to producing interactive solutions for IBM, Met Life and Merrill
Lynch, Black Hammer is currently developing multimedia projects for Lamont-Doherty
Earth Observatory, the Wall Street Journal, and the Experimental Television Center.
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