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For the launch of IBM's new line of computers, NetVista, Black Hammer developed a screen saver, flash presentation, and promotional sections for the ibm.com website. Black Hammer took the branding materials provided by IBM's branding agency, Des Grippes Gobe, and created an elegant, animated look for the interactive marketing materials.
Every new NetVista machine will be shipped with the screen saver developed by Black Hammer. The Flash demo, created to be used for tradeshows and point-of-purchase sales, incorporates sleek photographs of the computers from various views, juxtaposed with an elegant montage accompanied by original electronic music. Black Hammer also developed an abbreviated version of this demo to be used in promotional sections of the IBM website.
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