A few weeks in advance of their live launch, Hive4 approached Black Hammer Productions to create a tradeshow demo of their upcoming MagicOnline fashion website. Within days, Black Hammer produced a highly attractive, ready-to-wear Flash demo. The demo presents a rich combination of proposed site graphics, simulated navigation, and dual track demo interactivity for the site's various users. Sounds complex, but unlike couture fashion, form follows function in the MagicOnline demo. Appealing and sexy, and accompanied by a techno soundtrack, the MagicOnline demo allows the presenter to show off several key areas of the upcoming website. Flash rollovers and tutorial navigation provide the Hive4 presenter with elegant pedagogical tools that allow for dynamic trade show and sales demonstrations.