Just as cinematic language took decades to mature, today's media offer just a hint of things to come. Widespread high-bandwidth Internet access at home and in the office is on the horizon, promising vast transformations in the way people communicate and do business. Technologies such as targeted advertising and neural networking promise delivery of a uniquely individualized, customized media experience. While most home users make do with 56k (and slower) dial-up Internet connections, DSL is on the rise. CD-ROM, not DVD-ROM, remains the dominant mass-replication disc format. Browsers and plug-ins change at breakneck speed. The challenge is to create new media that takes advantage of the most advanced creative techniques while remaining accessible to the broadest potential audience.